Why this blog?

Posted on February 26, 2007. Filed under: general |

This is the question I asked my self when I wanted to start this blog. Not that long ago actually – yesterday to be precise. The reason being quite practical – I want to collect links and ideas and discuss them with a bunch of people and through that clarify my own thoughts in the industry. I currently work at a Finnish internet company creating and capitalising on gaming communities online. It’s hard work, but interesting and challenging. While many theories in academia are logical to form and create – it’s a totally different thing to put them into practice.

Why the name then? I’m a big fan of Seth Godin, his writings and his blog. This is my way of thanking him for the inspiration. I could of course write in my mother tongue, Finnish, but it would narrow the discussion to a group of people which I personally didn’t see worthwhile as empowering groups of people, building communities is certainly not only a national phenomenon taking place in Finland.

To sum up the beginning and mission of this blog, I think Bill Waterson’s Calvin and Hobbes quote does it best here;
“It’s a magical world ‘ol buddy. Let’s go exploring!”

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    Named after Seth Godin’s innovative book, IdeaVirus rants about internet communities, marketing and empowering the masses.

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